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top engineering colleges in Indore, MP
CHAMELI DEVI GROUP OF INSTITUTIONS KHANDWA ROAD, INDORE, MADHYA PRADESH
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                         top engineering colleges in Indore, MP top engineering colleges in Indore, MP top engineering colleges in Indore, MP

MBA Marketing Management


• Analysis of Local , National and International NEWS

The certificate aims to inculcate reading and comprehension skills, while keeping them abreast with the current affairs. Various dimensions such as politics, economy and social issues are covered and the deep analysis of the same is presented by student in the class.

• Analysis of Business and Economic Articles

The certificate aims to develop writing skills and converting thoughts into suggestions. It also helps in understanding a scenario with different perception as the article is critically analysed on various aspects. HBR articles are used as a primary source for the allotment of articles to students. The certification enhances the understanding of a topic and develops the various dimensions of analysis for a similar problem under different situation.

• Designing a B- Plan

The Business Plan Certificate combines the two small business planning courses, which are focused on creation of the marketing and financial plans for a small business venture; with a blend of Entrepreneurship concepts to understand the risks associated.

• SWOT Analysis

To gain in depth knowledge of company and sector this certificate course is key to all problems. It develops and understanding of internal and external environment of a company with an entire overview about the company like strategies, competitors, challenges, list of products & services and business structure.

• Contingency Decision Making via Management Tools

Management is science dealt with art. It is imperative that a profound manager must be able to apply managerial skills under different set of conditions for a similar problem encountered under different circumstances. All this is provided in the certificate course via different case studies and directive cases.

• Field Work and Research

Research plays an important role in understanding the recent trends of the market and consumer dynamism. Various topics related to marketing, finance, human capital and other business and social problems are identified and with the help of field work first-hand information is collected and analysis is performed by students under supervision of faculty.

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